Cool Infographics by Randy Krum

Author:Randy Krum
Language: eng
Format: epub
ISBN: 9781118837153
Published: 2014-11-03T00:00:00+00:00

After you narrow down your list of blogs to include in your outreach plan to something more manageable, the next challenge is determining how to reach them. Of course, you can always use the Contact page of the blog (if there is one) to reach the blog author, but a cold contact like that can get lost among all the other contact messages.

A more effective way to persuade an author or site to share your infographic is to establish some form of direct communication. Email is best, but many people hide their email addresses to reduce the amount of spam they receive. Find and connect with them through their social media accounts. For example, you could follow them on Twitter. If they follow you back, that would enable you to send them a private Direct Message (DM) to make contact. If they accept a connection from you on LinkedIn, you can send them a message or view their email address on their portfolio page.

When writing a message to a blog author, make it personal. I receive approximately 400 submissions every week to the Cool Infographics blog, and if the message is obviously a template or a form letter, I ignore it. I’ve seen the exact same message submitted 10 times on the same day with only the link changed. Humans are pattern recognition machines (Chapter 1, “The Science of Infographics”) and it’s easy to spot the scripted messages that have been copied and pasted into the e-mail. These go straight into the trash.

A good message should be written directly to the blog author and should contain relevant information. Why would their blog audience be interested in the infographic? What prior posts have they published on similar topics? What content have they posted from your company before? What prior posts from the bloggers have you helped share in your own social networks?

Make sure you include the URL link directly to the infographic landing page. Don’t try to send them the infographic JPG image file as an attachment. You don’t want them to host the infographic image on their site because then they don’t need to link to your page. Just send the URL link, and let them use the embed code or sharing buttons from the landing page. They can also get the JPG from the landing page if that’s how they would like to post it on their own site. It’s often helpful to include a short text description of the infographic in the e-mail so that they can paste that into their blog post as additional text, even if it’s the same text description from the landing page.

After you release your infographic into the wild, it takes on a life of its own. Ultimately, you don’t have control over what happens to it. You will undoubtedly see both positive and negative comments about it, and from an SEO perspective, it’s all good. If people post links and talk about your infographic, your web page rank can benefit.

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